First off I would like to describe my skin type, color, and undertones so that you can have a good idea of what can work well for you if you have similar features. I have a light-medium skin tone around NC30-35 in MAC terms and combination oily skin. My skin is more of an oily complexion, especially in my T-zone.
My favorite drugstore concealers are hands down Sonia Kashuk Hidden Agenda Concealer Palette, it retails for $10.49 at Target. I use color Light 07, this concealer works really well for oily skin since it has a thick creamy texture that conceals fine lines really well and has medium-high coverage. For $10.49 you get a light color concealer, a medium to light color concealer, a corrector that is more of a green-ish tone that helps conceal red imperfections such as pimples, and a setting powder that is used to set the concealer. You get everything you would need to conceal, correct and set, great bargain and awesome quality.
Also a concealer that I recently bought because it was on clearance at Walgreens on a whim is Covergirl & Olay Simply Ageless Eye Concealer Cream in color 215. Retails for $12.99 and it was a wonderful surprise! This concealer has a light texture yet goes on with medium coverage and is great for moisturizing under the eye since the concealer has a moisture strip already in the pot. This concealer is a great dupe for many high end concealers out there for a fraction of the price. I loved it so much I went back and bought the color lighter(210) and darker(220). I bought the lighter one for the winter, the darker concealer for my darker summer days. If you have dry under eyes and looking for reasonable price try this concealer out!
I have been looking for a concealer great for a wide range of skin tones and skin types. I came across Mac Pro Longwear Concealer. This concealer was a godsend for my kit that I use for freelance. I bought the colors in; NC15, NC20, NC30, NW15, NW20 and NW30. When I am in a pinch and I am short on time (depending on the model/client's skin condition) I wont even put foundation over the concealer at times. I will just go over any dark spots and imperfections with this concealer dust some powder on and call it a complete face. Pro Longwear Concealer blends in seamlessly and sets to a matte full coverage finish. I am in love with this concealer, I am very impressed with Mac's whole Pro Longwear collection. Retails for $18.00 at any MAC locations or online.
Bobbi Brown Creamy Concealer Kit has been my go to high end concealer as of late. I have the color Beige, it comes with Sheer Finish Pressed Powder in Pale Yellow . This compact is a duo powder and concealer. And just like in the name this is a very creamy concealer that does not settle into lines and has medium coverage. I love the consistency of this concealer it goes on a little on the sticky side however it gives a bright yet subtle look. And the powder creates the smoothest and flawless finish. I love how this concealer gives the skin a subtle bright look. This is a bit on the pricey side however its worth the money especially when it comes with an amazing setting powder. Retails for $33.00 at Sephora.
Tarte Maracuja Creaseless Concealer is truly an innovative product. It is the most moisturizing concealer I have ever used. This concealer is made with Maracuja oil that Tarte is very famous for using in many of their products. This concealer would work really well for those with dry under eyes due to its creamy consistency it is able to blend flawlessly into skin and fill in deep lines to hide any wrinkles. This concealer has a high coverage application. Due to its creamy consistency it does take a little longer than normal concealers to set (around 5-10 minuets). This retails for $24.00 at Sephora which I believe to be a bargain since a little goes such a long way. I have had my tube in color LIGHT for almost one year and I still have plenty left.
Another really moisturizing concealer that I have recently tried and love is Benefit Fake Up Concealer Stick. Retails for $24.00 at Sephora. Fake Up comes in three colors; light, medium and dark. This concealer if you can tell from the picture has two tones. The middle is the actual concealer and the ring around it is the moisturizer. This concealer has a medium to high coverage and is an amazing concealer because the moisturizing stick allows the concealer to glide across the face so smoothly. This concealer works so well at highlighting the areas around the eyes, forehead and chin. I am simply amazed by the effect it gives the skin. I tried using this on clients but using a spatula to take chunks from the stick (for sanitary reasons) is such a pain, the concealer simply just breaks in uneven pieces and makes it hard to apply on the client. My one and only complaint is that I cannot use this wonderful concealer on my clients. Applying this as a personal concealer however is wonderful. Since this is such a moisturizing product using this in the winter is probably optimal since it can keep the under eye from cracking when its becomes to dry from cold weather.
I hope this helps some of you out there who have trouble finding the right concealer for their skin tone and/or skin type. I urge you to try some of the cheaper alternatives before you venture out into the more expensive concealers, so you have a better idea of what you are looking for in a concealer.